Below the Line: Six examples of Facebook "like" landing pages

13 October 2010

Six examples of Facebook "like" landing pages

Many brands are asking "how can I get more people to like me on Facebook"? Did you know that you can create a custom tab and use that as the default landing page for anyone who is not already a fan (e.g. anyone who does not "like" your page yet)?

Here are six examples of brands who have used custom Facebook tabs as their landing page to encourage more people to "like" them.

Red Bull: this is a clever and straightforward page and in keeping with their brand in terms of look and feel. I like how it creates some movement on the page while still featuring the product prominently.

Levi's: the copy sounds exactly like just about every email opt-in copy I've read for the past 10 years. Not very engaging. However, kudos to them for having the "like" landing page tab in the first place. You can also see a faded preview version of the "exclusive" content which is good as users will know what to expect.

Vanity Fair: you have to click "like" to see their latest cover which is just enough intrigue. They also display fan comments on the landing page.

Tyra Banks: if you're going to ask someone to "like" you, you might as well just come right out with it like Tyra Banks has done on her page.

Coca-Cola: they are going for the secret content angle, but their page is not very engaging. Look how small the call to action is! The "share" button is bigger. They should convert the prospect they have in front of them before asking that person to share!

Vitamin Water: the headline is good and the layout is nice and clean, but overall it lacks the wow factor.

Which one do you like best?

Full disclosure: I have done some work for Red Bull in the past through an agency partner in London, but I was not involved in creating their Facebook like landing page.

Oct 13, 2010 8:00:00 AM | Branding, Facebook, Food and Drink