Last week I attended (and live tweeted) a webinar discussing native advertising hosted by Rebecca Lieb of The Altimeter Group. In the ever-changing world of marketing and advertising, "native advertising" is yet another new term that those in the industry don't even agree on.
That definition may be a bit too wordy to catch on. I like to think of native advertising as "advertising opportunities designed around the specific user experience of a platform."
[Correction: the handle for The Altimeter Group is @altimetergroup.]
Here are my key takeaways from the webinar:
[Correction: FTC, not FCC -- I was not the only one who misheard this in the webinar!]
As someone who likes to test -- and get a good deal, that last point is an important one!
If you want to hear the full webinar, check out it out on Slideshare: Defining and Mapping the native advertising landscape
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