Last autumn, Starbucks heated up the UK coffee wars with free Wi-Fi. They've now started rewarding their UK customers through their loyalty program.
Coupon usage in the UK isn't as rampant as it is in the U.S., but it is on the rise as people look for ways to save money during the recession. The direct mail package includes a booklet which has a month's worth of coupons - each good for one day only. Surely by the time their customers use each coupon, they will have established a new daily ritual (not to mention a serious caffeine addiction).