Many brands are asking "how can I get more people to like me on Facebook"? Did you know that you can create a custom tab and use that as the default landing page for anyone who is not already a fan (e.g. anyone who does not "like" your page yet)?
Here are six examples of brands who have used custom Facebook tabs as their landing page to encourage more people to "like" them.
Red Bull: this is a clever and straightforward page and in keeping with their brand in terms of look and feel. I like how it creates some movement on the page while still featuring the product prominently.