The more you know about the other aspects of the business, the more value you can add to your client by ensuring that procedures are streamlined, quality checks are in place and that your client is getting the best service possible.
· Production: while the Production manager is the expert in the latest techniques, machinery, suppliers, etc., the following information is useful for the account team:
o What are the options for printing my mailing?
o What is the most economical way to print my mailing, e.g. 16-page booklets are cheaper to run than 20-page booklets.
o What are the postage options for my mailing?
§ What is the maximum weight to maintain the existing postage rate? If the weight was decreased would the postage be cheaper?
§ For foreign mailings, is it faster, cheaper etc. to use Royal Mail or direct entry?
o For ongoing projects, arrange for a visit to the printer to see your mailing in process.
o Where is the inventory stored? How often is it counted? What is the client charged for stock/storage? How often does Production receive an inventory report?
o Are inventory items weighed in?
o Are mailing elements checked against a mailing grid and sample enclosing pack?
· Data: it is important to understand the following in order to prevent errors and troubleshoot as necessary:
o Who generates the file?
o How is the file transmitted? FTP? Disk?
o What is done to the data by each supplier/client department that handles it?
o Who reviews the reject files?
o How long is the data kept on file at each place that receives it? Are data protection laws/rules being followed?
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