Now that I live in the land of Silicon Valley giants and future billion-dollar startups, I see more companies looking for marketers that know how to get scrappy - i.e. find ways to acquire new customers and/or get the word out about their product or service with minimal budget.
For small businesses, startups and solo-preneurs, the need for low-cost solutions isn't going to go away, but as I've stated before - there is no silver bullet. However, I wanted to share something that caught my eye.
Murray Newlands, who runs a meetup for Bloggers in San Francisco, is launching a course on Udemy. His course, PR for Startups and Small Business, costs $49, but he has reached out to his blogger community and offered the course for free to the first 100 people who blog about it.
If you have not heard about Udemy, it is a website that facilitates online learning. You can take, or more importantly for marketers, create a course on any subject - and charge for it (or offer it for free). While it may not have the academic rigor as a course on Coursera or Udacity, Udemy does tap into the trend for online learning (for more on this see this recent NY Times article) and may be worth adding to your content strategy.