Speech bubbles are popping up everywhere. I feel like I'm in a live-action version of VH1's pop-up video.
Charles Schwab is using speech bubbles in their multi-media "Talk to Chuck" campaign. I've seen this used on TV ads, billboards and even this digital display outside their San Francisco office:
Meanwhile, Bravo is using speech bubbles to encourage users to "join the conversation" on their website. They have even incorporated a speech bubble into their logo.
The new Bloomberg Business Week is using a speech bubble throughout their pages, but strangely with no clear link to conversation or communication.
I can only guess that the art directors for these brands have spent a lot of time text messaging each other on their iPhones.
I would not be surprised to find another agency trying to replicate The Bubble Project in the near future.
iPhone image credit: LeggoMyCraigo.com