Below the Line

Pink wash

I've already discussed the trend for stylized Mad Men-inspired typography. But what's an agency creative to do if the target audience is women? Oh I know - paint it pink.

Avon:

Bare Escentuals:

Direct marketing in the digital age

Direct marketing: the foundation for digital marketing.

Where have all the Mad Men gone?

If, like many people in marketing and advertising, you are a fan of Mad Men, you may bemoan the fact that season four won't start until around July. Perhaps this has been playing on the subconscious of agency creatives, who can't seem to get enough of that Mad Men typography.

Here is the Mad Men logo and an intro to one of their online video clips:

This tagline from Kentucky Fried Chicken looks awfully similar:

 

Here is CNN's take on the trend: