American Airlines is finally segmenting their Net SAAver Fares to avoid sending international customers irrelevant e-mail.
Although they have always had customer address details for their frequent flyer program members and thus the ability to send targeted e-mail, customers living outside the U.S. received fare offers not relevant to their point of departure.
Apparently, this is the latest in American's efforts to offer more personalized e-mail. A press release from American Airlines in January stated "Net SAAver e-mails now highlight destinations that are on sale from a customer's home airport or from a city that is close to their home, making it more relevant for the subscriber...Additionally, the new, personalized content includes special offers and other news that may be of interest to the customer."
It's good to see American is finally including international customers in their strategy. Shame about the appalling e-mail graphic, though.
