Brands are getting playful! The Feel Good Drinks Company is the latest brand to use plasticine figurines in their campaign. The smiling plasticine gnomes are presumably their brand ambassadors, bringing a message of, well, feeling good.
American Express UK used plasticine in a campaign to promote their Platinum Cash Back Card to illustrate to customers that they'd have more money to play with.
Green Thing used plasticine for it's launch a couple of years ago (full disclosure - I worked on the launch). Green Thing is a not-for-profit public service that inspires people to lead a greener life using creativity (and a bit of fun).
Finally, this March a "flashmob" of nearly 200 plasticine figures gathered outside of the Tate Modern gallery in London as a tribute to British TV artist Tony Hart.
Perhaps some feel-good fun is another recession-marketing trend?
