Sometimes to make your message stand out, you need to think big, think outside the box and take risks. Here are three ideas to get you started:
Beautiful but temporary. This guy creates massive sand art at low tide, and it's gone by high tide. Just watch the first 10 seconds of this video as it shows a few clips of his work. While the physical work of art is ephemeral, it lives on online. It’s like a cooler version of crop circle advertising.
Tacky but attention getting. Advertise your product with body art – just make sure it’s appropriate for your audience.
Big and bold. Who could forget the Sony Bravia ads: the bouncy balls, the paint explosion and the foam bubbles? These were developed to illustrate product features in a totally new way. The viral aspect included watching the ads on you tube, and the 'making of' videos had as many or more views than the ads themselves.