I recently attended the Online Marketing & Media Conference at the Business Design Center in London. One of the seminars was hosted by Neil McCarthy, the Chief Marketing and Sales Officer for Lattitude. According to McCarthy, 60% of search traffic comes from organic search and 40% comes from paid search (thereby contributing to Google’s millions). However, the breakdown varies depending on your industry and what you’re selling.
To maximize your natural search results, I do recommend that most clients get “professional help”. There is some science to it. Focus on maximizing your natural search results using techniques on your own site and external web sites.
In terms of paid search, some useful tips are:
Another interesting fact was that social media now accounts for more traffic than e-mail and creates one third of the traffic of search.
I’ll cover a session by Nielsen Online at the Online Marketing & Media conference in my next post.